The brand takes its name from two words: "Hath," which means hand, and "Katha," which means story. This name reflects the brand's commitment to showcasing the rich cultural heritage and stories of Odisha through its handcrafted products.

Odisha is renowned for its traditional handloom and handicraft traditions, including intricate weaving, intricate embroidery, and a wide range of traditional art forms. Hathkatha leverages these age-old techniques to create a variety of products, including clothing, home decor items, accessories, and more.

The brand plays a significant role in promoting and preserving the indigenous craftsmanship of Odisha, supporting local artisans and providing them with a platform to showcase their skills and talents. By doing so, Hathkatha not only contributes to the livelihoods of these artisans but also helps in the revival and sustainability of traditional arts and crafts.

Hathkatha's products often feature vibrant colors, intricate designs, and a unique blend of contemporary and traditional elements, making them appealing to a wide range of customers both within and outside Odisha. Whether you're looking for a beautifully handwoven saree, intricately handpainted textiles, or handcrafted home decor items, Hathkatha offers a diverse range of options that reflect the cultural richness of Odisha.